While I still toil in the financial industry, I have also recently co-founded an internet start up called Wayin with my golf buddy Scott McNealy (I knew golf would pay off some day!). Scott is the former co-founder and CEO of Sun Microsystems, so Wayin has good tech DNA.
This is a short video that describes the service.
You can also see Scott explain it here.
Basically, we are creating a unified, mobile solution for sentiment collection. It also makes possible interactive television. And it's just a fun way to share photos. Check it out, you'll see. It's a free app for iPhone and Androids, and it's a website: http://www.wayin.com/.
Incidentally, it's a great way to promote your business. Start a channel and start asking relevant questions. There will be a "box" soon on channels that you can use to drive users to your site.
As for the "W," we hope that will soon be ubiquitous, like the Facebook "F" or the Twitter "T." You will see it at the bottom of this and every post. Here's what happens when you click it:
- You get the chance to "wayin" on the photo in that particular post. For instance, the last article generates a "thumbs up" or "thumbs down" for Herman Cain.
- You can launch the photo/question into Wayin itself.
If it sounds complicated, it's not. We're in the start up phase now, so Scott and I could use all the help we can get. Give it a shot!