He is Hans-Rudolph Merz, and he is the president of Switzerland. And no, of course you don't know him. If fact, ask yourself this: can you name a single Swiss president, ever? You can't, right? Now ask yourself another question: why? Switzerland is an important country, why can't we name anybody in charge?
You shouldn't feel badly, because most Swiss apparently can't either. Are they ignorant? Bad citizens? What gives?
I would argue that this is the way it should be everywhere. Power in Switzerland is decentralized to its cantons, which are able to respond much more efficiently to their citizens' needs. Who's president in Switzerland basically doesn't matter, because he doesn't have the power to significantly affect people's lives.
Wouldn't that be nice?
Once upon a time, the Untied States was thus.